Archive for 'Marketing' Category

How to Design QR Codes

You might have seen bitmap-looking matrix patterns pop up in your magazines, on t-shirts, postcards, etc. This new marketing technology, courtesy of a Japanese company called Denso, is called a Quick Response Code or QR Code. QR Codes have actually been around for many years in Japan but only recently have international companies caught on [...]

Freelance Business Material Check List

Here is a quick list of basic items to get you started if you’re planning on going into business for yourself. (Note: This does not include all the legal and tax requirements, for those you should see a professional. I’m only a designer.) Must Haves: Scope of Work document (See article: Tips For Managing a Design [...]

Using Social Media the Right Way

Using social media to market your business can either be the best thing you do for your business, or the very worst thing you could do.  Business owners that use social media incorrectly may do one or all of the following things; all of which are tremendously annoying not only their fans and followers but [...]